Head of Digital Stylist - CDD

La Maison Chloé a été fondée en 1952 par Gaby Aghion, une Parisienne d'origine égyptienne qui souhaitait libérer le corps des femmes de la mode formelle et rigide de l'époque grâce au prêt-à-porter de luxe.

Depuis près de 70 ans, Chloé inspire les femmes en créant des collections de mode et des accessoires, en révélant des histoires et en partageant ses expériences. La vision avant-gardiste de notre fondatrice sur la féminité continue d'inspirer notre engagement à long terme pour soutenir l'avancement des femmes.

Les femmes qui avancent. Pour un avenir plus équitable. C'est cet objectif qui nous guide dans tout ce que nous faisons. Aujourd'hui, notre objectif est de créer de beaux produits qui sont importants pour la société et la planète.

Nous sommes fiers d'avoir reçu la certification B-Corp, qui marque une nouvelle étape dans notre volonté de réinventer notre façon de faire des affaires, et nous espérons inspirer d'autres organisations.

C'est pourquoi nous constituons des équipes engagées dans notre mission. Nous souhaitons partager cette approche au sein de l'entreprise et avec notre communauté au sens large.

Head of Digital Stylist

The Head of Digital Stylist will be part of the E-commerce Team, leading the strategy and execution of clienteling initiatives for our top online clients. The role focuses on developing high-value client relationships, growing the VIC portfolio, designing customer journeys across the E-commerce platform, and driving long-term loyalty and sales. Working closely with the Client team, this position combines strategic CRM planning, hands-on clienteling and team management.

1. CRM strategy

Objective: Develop and execute the CRM strategy for top clients to strengthen loyalty, increase client lifetime value, and grow the VIC segment.

Responsibilities:

• Define and implement the annual CRM and clienteling strategy aligned with business objectives.
• Build the yearly clienteling calendar, including campaigns, gifting, events, and key client touchpoints.
• Develop client segmentation strategies and identify growth opportunities within the VIC portfolio.
• Partner with the Central Client Team to ensure alignment across markets.
• Manage the annual clienteling budget and gifting strategy.
• Analyze client behavior and CRM performance to optimize engagement and retention.
• Introduce innovative clienteling initiatives and monitor luxury market best practices.

2. Online stylist & personal clienteling

Objective: Drive sales and client loyalty through personalized digital clienteling and premium one-to-one client experiences.

Responsibilities:

• Manage and develop a portfolio of top online clients through personalized communication.
• Recruit and nurture new VIC clients.
• Deliver tailored product recommendations based on client preferences and purchase history.
• Share styling advice, exclusive content, and alternative product solutions.
• Execute clienteling campaigns for launches, birthdays, anniversaries, thank-you messages, and exclusive invitations.
• Invite and assist top clients at key brand events, including fashion shows, collection presentations, private dinners, and arrange personalized in-person engagements such as lunches and special invitations.
• Develop new engagement ideas, gifting initiatives, and personalized experiences.
• Maintain accurate CRM records and client profiles.

3. Online Stylist team management

Objective: Lead and develop the Online Stylist to deliver exceptional client experiences and achieve commercial objectives.

Responsibilities:

• Lead onboarding and ongoing training.
• Set objectives, monitor performance, and provide regular coaching.
• Share best practices and innovative clienteling approaches.
• Coordinate client portfolio allocation and daily priorities.
• Ensure consistent luxury service standards and support professional development.

Qualifications:

Minimum of 3 years of relevant experience in retail or online VIC clienteling  within a luxury retail environment.

Fluency in English and French (both written and spoken) is required.

Proficiency in using CRM and e-commerce platforms, specifically Salesforce Commerce Cloud and Salesforce Marketing Cloud.

Success Profile:

The ideal candidate is client-focused, commercially driven, and passionate about delivering exceptional luxury experiences. They combine strong analytical and relationship-building skills with a proactive mindset, balancing strategic CRM planning, hands-on clienteling, team leadership, and operational execution to drive client loyalty and business growth.