Country Manager

Commercial Laundry Solutions | Sales & Regional Leadership

Our client is a respected global manufacturer and distributor of premium commercial laundry equipment and solutions. With a diverse product portfolio serving on-premise laundry facilities, coin-operated laundromats and contract laundry operations, they operate across multiple continents and serve thousands of customers in the hospitality, healthcare, and facility management sectors. The French operation is a key market within their EMEA region. As Country Manager, you will lead a high-performing team, drive profitable growth across multiple distribution channels, and serve as the strategic voice of the French market to regional leadership.

Key Responsibilities

• Lead sales strategy and execution across all distribution channels (direct and resale) to maximise revenue and market share in France

• Manage full accountability for the French entity, including budget development

• Monthly performance tracking and variance analysis

• Build and develop a high-performing sales and commercial team; conduct performance

• Appraisals and implement staffing changes based on market needs

• Cultivate and maintain strategic partnerships with key distributors and resale partners

• Position the client brands to maximise mutual growth

• Deliver competitive intelligence to regional leadership, including market trends

• Competitor activity, pricing strategies and product opportunities

• Manage inventory planning and warehouse operations to balance growth objectives

• with cost control

• Collaborate with central teams (product, marketing, operations) to ensure France

• Specific strategies are informed by global insights

• Represent the company at industry trade shows, customer events and key accounts

Must-Haves

• 5+ years of direct sales leadership and/or commercial management experience in EMEA

• Proven track record of building and managing high-performing sales teams and achieving revenue targets

• Bachelor degree in Business, Marketing, Commerce or related discipline

• Fluent in English and French (speak, read, write)

• Strong business acumen; ability to understand budgeting and financial KPIs

• Excellent communication and interpersonal skills; able to influence and motivate across organisational boundaries

Nice-to-Haves

• Experience in commercial laundry, facility services, hospitality or related B2B equipment sectors

• Familiarity with distributor management and multi-channel sales models

• Technical or mechanical aptitude related to commercial equipment or machinery

• Experience managing inventories and supply chain operations

Whats in it for you?

• Lead a significant operation within a respected global organisation

• Full accountability and strategic decision-making authority

• Opportunity to build and develop a high-performing team

• Direct reporting line to VP Sales EU with visibility to executive leadership

• Competitive remuneration package commensurate with experience